Sesame Street, the famous and well-loved children’s television program in the world, turns 50. As part of its golden celebration, Heroes Pte Ltd has partnered with Sesame Workshop, debuting the first-ever Sesame Street Run Tour on August 17, 2019, at SM by the Bay in Pasay City.

Entitled “Sesame Street’s 50 Years and Counting Run”, this historic running event’s first kick off will happen in the Philippines. The revelry will continue as Sesame Street goes to other Southeast Asian countries – Thailand, Malaysia, Indonesia, and Singapore.

In line with the five splendid decades of Sesame Street, the run will feature a five-kilometer family fun run across all ages. On its 50th birthday, witness Sesame Street Giant Birthday cake blowout before the flag off with a special countdown by Count Von Count. Get showered with Abby’s Magic Dust before running into a fun-filled 5KM Sesame Street Run. Meet Sesame Street characters like Elmo, Big Bird, Cookie Monster and the gang at the starting line and relive childhood memories.

After the run, Sesame Street will treat its participants to many exciting activities that they will surely love. For five decades, we have seen how Sesame Street made learning fun for children.

Learn road safety as the Metropolitan Manila Development Authority (MMDA) will take the participants to an engaging obstacle course activities. Recently, Sesame Street has forged ties with the MMDA to help disseminate proper information regarding safety concerns in a child-friendly manner. This partnership with the MMDA has also aimed at heightening public awareness of the agency’s key functions – road safety, traffic education, environmental care, solid waste management, and public safety.

Joining this once in a lifetime race will give its participants exclusive access to Sesame Street’s 50 Years and Counting’s irresistible merchandise items. Get these limited-edition products – smart scarf which can be worn in different styles, light and breathable drifit shirt, a functional bag, a trucker cap, and sunglasses by signing up for any of these runner’s entitlement: Go Cute with Elmo (P1400.00), Go Hungry with Cookie Monster (P2300.00), Go Magic with Abby Caddaby (P3100.00), or Go Big with Big Bird (P4000.00). Avail of a group discount by signing up five (5) or more friends to get a 10 percent discount. For children who are born on August 18, 2015, and after, they are eligible to FREE admission (without any entitlement). They must be accompanied by a registered adult.

Participants will also receive free healthy cookies from Cookie by the Bucket, the official cookie partner of Sesame Street Run Tour. There will be a traditional Piñatas courtesy of Piñata Party PH to complete the birthday party. Get to sing and dance with Sesame Street’s furry friends during the meet and greet. Interact with family and friends at several booth-sponsored activities from its generous sponsors. Savor fondest memories of this run by having photos taken at Sesame Street’s photo booth.

Participants can also purchase these Sesame Street’s 50 years design merchandise separately by ordering online or with our Official Timer and Registration Partner – Garmin Philippines. .

Sesame Street Run Tour’s on-site registration is now available at selected Garmin Philippines branches – SM Mall of Asia, SM Megamall, Glorietta 5, SM North EDSA, and Alabang Town Center. Meanwhile, online registration is still ongoing. Visit www.sesamestreetrun.com and sign up to experience Sesame Street’s exciting birthday treats.

Registration ends on June 30, 2019. Claiming of the race kits and limited-edition merchandise will happen one week before the event at SM by the Bay in Pasay City.

The Sesame Street Run Tour in the Philippines is brought to you by Heroes in partnership with the MMDA. Special thanks to our official venue partner, SM By the Bay and SM Mall of Asia, official registration partner and timer, Garmin Philippines, official cookie partner, Cookie by the Bucket and official piñata, Piñata Party PH.
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This run is also powered by Aldenver Marketing, Inc., the local event agency partner of Heroes.

For more information regarding the Sesame Street Run Tour in the Philippines, please contact

For more information regarding the Sesame Street Run Tour in the Philippines, please contact Ms. Veronica Ramos of Aldenver Marketing at 0927-8484533 or 0998-9565231 or e-mail her at aldenver.veronicaramos@gmail.com. For other announcements and updates, visit Sesame Street Run Tour on Facebook and Instagram.