Thursday, May 30, 2024



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Committed to bringing bigger brands and bigger experiences, SM Bulacan malls in Marilao, Baliwag, Pulilan, San Jose Del Monte as well as Grand Central in Caloocan welcome premier fashion and beauty brands to cater to the growing consumer market in the province and in the metro. These brands are designed with sustainability in mind and crafted with innovative materials to suit the changing lifestyles of customers.

SM City Marilao and SM City Grand Central have introduced two sustainable brands that allow shoppers to enjoy fashion while making green choices. Melissa Clube, a Brazilian brand known for its fashionable and sustainable footwear made from plastic, charmed shoppers with a wide range of products from flats, heels, sandals, and accessories as it recently opened its stores in Marilao and Grand Central. Melissa Clube’s products are made from 100% recyclable and vegan materials and are known for their collaborations with renowned designers like Vivienne Westwood, Karl Lagerfeld, and Jason Wu. Whimsical, fun, and stylish, Melissa’s footwear and accessories are all made in Brazil. Shoppers may check out Melissa Clube at the ground level of SM City Marilao and level 2 of SM City Grand Central.

Natural fabrics and seasonless designs are the sustainable cornerstones of Regatta. Located at the ground level of SM City Marilao and Level 2 of SM City Grand Central, the brand specializes in casual wear and comfortable clothing options for men and women. Their clothing line is also suitable for a variety of occasions as it exudes “quiet luxury” that emphasizes simplicity, minimalism, and timeless elegance in neutral colors and styles. Apart from sustainable and ethical practices, Regatta also supports local communities in production and sourcing out materials.

As the phenomenal K-beauty trend takes the world by storm, SM City Baliwag welcomes The Face Shop, Korea’s top-selling beauty brand that promises “clean beauty” with its premium products including skin care, makeup, body, accessories, and fragrance, among others. Committed to providing 100% authentic and naturally derived ingredients, The Face Shop introduces its newest skin care line, The Therapy Vegan, made of a 100% certified vegan formula by the Korean Vegan Certification Union and free of the 24 harmful additives. The Face Shop also supports sustainability, as their products come in recyclable package.

Known as a brand designed for all, OXGN in SM City Baliwag offers a mix of new-fashioned apparel, affordable essentials, and unique collaboration pieces. With its own brand of style, OXGN, offers timeless classics from their GENERATIONS collection, modern sports-inspired pieces from PREMIUM THREADS and the inclusive co-gender line COED. Simply put, OXGN is a “brand that serves to make looking cool as easy as breathing”.

Because SM is a bustling city packed with new entertainment hubs and upscale shopping, these new concept stores are sure to add to the already diverse tenant mix in the province and in the metro, providing exciting new shopping options for locals and tourists alike. So, whether you’re visiting your favorite SM mall or exploring a new one, make sure to check out these stores for the latest in fashion and beauty.