Sun Life of Canada (Philippines), Inc. (Sun Life) was bestowed the highest honor in the insurance category of the 2021 Quality Service Awards.

The winner was determined through a market research conducted by international publication Reader’s Digest covering 30 categories in the Philippines, Singapore, and Malaysia. Consumers were asked to vote which companies provided the highest level of service in the past 12 months based on the following pillars: Personalization, Understanding, Simplicity, Satisfaction, and Consistency. Sun Life was given the Gold Award after earning the highest rating in the insurance category.

“This recognition affirms that we are moving in the right direction as we strive to offer clients the best experience possible in their financial journey. What makes this even more meaningful is that it was achieved amid one of the most challenging years in our country’s history and in the same year we’ve kept our #1 position in the life insurance industry,” Sun Life Philippines CEO & Country Head Benedict Sison said.  

Ever since the pandemic began in 2020, Sun Life has been taking steps to ensure seamless service for its clients. The company has made special accommodations for payments and claim forms submissions, and has also launched innovations such as the Digitally-Enabled Selling process and Remote Online Medical Examination. Moreover, despite the restrictions brought about by the pandemic, Sun Life upheld its commitment to clients and paid a total of PHP 4.7 billion in claims and maturities in 2020, with a special expedited process for COVID-19 claims.

“We dedicate this recognition to our clients, who have trusted us to be their lifetime partner to a brighter future for over 125 years,” Sison said. “We also share this award with the Sun Life advisors and employees who, despite the various challenges, personify our company’s purpose and enabled Sun Life to maintain its standards of service.”