Because teddy bears still remain an iconic Christmas gift, SM Malls in Grand Central, Sangandaan, and Valenzuela invite shoppers to play Santa and send love to the less fortunate kids with their SM Bears of Joy campaign.
This year, SM is excited to introduce the 2023 BPOP Bears of Joy, inspired by the vibrant worlds of KPop and PPop. These adorable plushies come in four unique designs, collectively known as the BPop Squad 2023, featuring characters like Eya (the rapper), Bin (the dancer), Rina (the leader), and Ace (the vocalist).
What sets this campaign apart is the unwavering commitment to giving back. With each Bears of Joy purchase, shoppers not only gain an adorable companion but also play a pivotal role in making children’s Christmas special. Shoppers can buy a pair of toy bears, where one goes to the customer and the other is left for donation. All collected toy bears will be donated to SM’s chosen beneficiaries. These beneficiaries range from orphanages, child community centers, or related non-government organization.
Get ready to spread joy on November 15, 2023, as the Bears of Joy become available at designated booths in SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela.
This heartwarming initiative is a collaborative effort between SM Cares, Toy Kingdom, and SM Supermalls, reflecting the true essence of the Christmas season.
Make this holiday season extra special by sharing the gift of warmth and joy with children in need through SM Bears of Joy!