SM Malls in Grand Central, Sangandaan, and Valenzuela invite everyone to play Santa and share the warmth of the season through the SM Besties of Joy 2025 campaign, a heartwarming twist to SM Cares’ beloved holiday tradition.
Evolving from the iconic Bears of Joy, this year’s Besties of Joy introduces four charming bunnies who remind everyone that the best gifts aren’t always wrapped but are shared through kindness, connection, and friendship. For every plush toy purchased at ₱330, SM Cares donates another to a child from one of its 72 partner communities nationwide, doubling the joy and creating shared moments of happiness, one for you and one for a child in need.
Meet your new holiday Besties: Hannie, the soft white bunny of gratitude; Rumi, the lilac dreamer who sparks creativity and imagination; Tala, the sunny yellow ray of laughter and light; and Nana, the red-hearted bunny who embodies kindness and compassion. Together, they represent the values that make Christmas truly meaningful: gratitude, creativity, joy, and love.
Available until December 25, 2025, the Besties of Joy collection lets every shopper take part in a small but meaningful act of love. Visit the designated booths at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela to grab your own Bestie and share the gift of friendship this Christmas because every Bestie given is a best friend made.
