Christmas is unstoppable as SM malls in Baliwag and Puilan treat shoppers, especially kids, to the grand unveiling of their thematic centerpieces—the Sparkling Holiday Dreamland and Country Christmas, the newest holiday destinations in the province.
In SM City Baliwag, shoppers were amazed as the Sparkling Holiday Dreamland centerpiece transported mall patrons’ imaginations to a royal dreamland straight out of a fairytale book. The attraction is surrounded by white and gold carriages, arch towers, gold benches, 3D stars, and moon on clouds that perfectly symbolize the lyrics of this year’s theme—the timeless Christmas carol “We Three Kings.”
“Christmas is for children, it is said, and this year, we are happy to finally celebrate the most wonderful season with kids here at SM,” shares Assistant Vice President for Operations Ana Datu.
The centerpiece also highlights a 30 feet high and 10 feet diameter Christmas tree outlined with majestic LED light installations. The colors of the season are very much alive with hundreds of red, green, and gold Christmas balls and ornaments surrounding the tree.
Meanwhile, SM Center Pulilan debuts a Country Christmas centerpiece resembling ‘holiday on a farm’ experience, featuring a 17-feet tall Christmas tree as the main attraction. Shoppers will feel giddy as this Christmas destination is surrounded by horse displays, fancy grass, wood patterns, fun-filled swings, and lighted lamp posts. It also highlights a 12-by-8-feet barn house perfect for taking picturesque moments. Such elements were inspired by the popular children’s Christmas song Jingle Bells, the theme of this year’s centerpiece.
SM Center Pulilan’s grand Christmas launch also showcased special performances from Pulilan’s homegrown talent group, the Folk Jumpers, in their cowboy costumes.
In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM City Baliwag. For every bear purchased, another will be donated to a community charity. In Baliwag, Bears of Joy will be donated to public school children of Baliwag South Central School on Christmas Day.
The coming days will be merrier as SM City Baliwag and SM Center Pulilan celebrate Christmas in full swing with festivities, Christmas markets, and entertainment the malls have in store all throughout the holiday season. For updates, check out SM City Baliwag and SM Center Pulilan’s official Facebook and Instagram pages.
- Christmas officially begins at SM City Baliwag. Present during the unveiling of the Sparkling Holiday Dreamland attraction at the mall were Baliwag Vice Mayor Madette Quimpo-Serrano (middle), Councilor Marie Nelle Imperial (2nd from left), and Municipal Administrator Erick Tagle (2nd from right). Joining honors are SM Supermalls Assistant Vice President for Operations Ana Datu (3rd from right), SM City Baliwag Mall Manager Rodora Tolentino (3rd from left), SM City Baliwag Assistant Mall Manager Eugene Martin (extreme left) and Regional CRS Manager Ronald Pulumbarit (extreme right).
- Little ballerinas perform at the unveiling of SM City Baliwag’s Christmas centerpiece with the theme “Sparkling Holiday Dreamland.”
- A meaningful Christmas launch was held at SM City Baliwag as kids once again joined the crowd in welcoming the Yuletide season at the mall.
- SM City Baliwag proves that the magic of Christmas never ceases, as the mall welcomes shoppers, especially kids, to a marvelous Sparkling Holiday Dreamland attraction with a 30 feet Christmas tree located at the Mall Atrium.
- SM Center Pulilan unveils “Country Christmas” centerpiece with a 17 feet tall Christmas tree as its main attraction. The newest Christmas destination is surrounded by horse displays, fancy grass, wood patterns, fun filled swings and lighted lamp post. It also highlights a 12-by-8 feet barn house perfect for taking picturesque moments.
- SM Center Pulilan officially opens “Country Christmas” centerpiece to public. Present during the ceremonial lighting of the 17 feet tall Christmas tree are officials from Pulilan LGU represented by Vice Mayor Rolando S. Peralta Jr. (4th from right, front). Joining honors are SM Center Pulilan Assistant Mall Manager Alvin De Galicia (3rd from left) and Regional CRS Manager Ronald Pulumbarit (extreme right).
- Kids in their country-inspired costumes filled SM Center Pulilan’s mall atrium with joy as they once again took part in this year’s most wonderful grand Christmas launch.