The magic of Christmas has arrived early for Bulakenyos as SM malls in Marilao, Baliwag, and Pulilan unveil their captivating Christmas centerpieces, officially ushering in the holiday season.
This year’s centerpieces at SM Bulacan malls bring spotlight to the Yuletide season’s iconic symbol—classic Santa Claus figures in different themes and sizes.
SM City Marilao signals the start of the holidays as the mall invites shoppers to play with Santa while exploring their dazzling Christmas attraction. The centerpiece is highlighted by a towering 30-foot Christmas tree beside a 15-foot Santa Claus that will delight shoppers young and old.
Located at the ground level, Mall Atrium, the SM City Marilao’s centerpiece is crafted with LED cubes and flooring, infused with hundreds of lights in a symphony of colors, while the classic gift boxes surrounding the attraction perfectly define the festive season.
SM City Baliwag, on the other hand, unveils Santa’s Magical Dreamland. Shoppers will feel like stepping inside a magical children’s book as the centerpiece exudes whimsical wonders, highlighted by a classic 30-foot Christmas tree. A giant Santa catching stars while sitting on celestial clouds is an eye-catcher, while the radiant moon and gift boxes surrounding the attraction will melt everyone’s heart this holiday season.
Meanwhile, SM Center Pulilan unfolds a Royal Christmas Adventure that resonates with the grandiose celebration of the holiday festivities. Designed with pure elegance, the attraction is built with golden staircases and a regal platform where a magnificent 27-foot Christmas tree stands tall. Shoppers will be greeted by 5-foot Santa figures, alongside his classic sleigh and majestic reindeers.
In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM City Marilao and SM City Baliwag. This year, SM Cares introduces the Hug-A-Mood collection —adorable plush toys that reflect every kid’s emotion, making them the perfect gift for the season. For every two pieces of bear purchased, one will be given to a community charity. This year, Bears of Joy will be donated to chosen beneficiaries in Bulacan on Christmas.
Apart from full swing festivities and entertainment, SM malls in Marilao, Baliwag, and Pulilan are committed to supporting local as the malls will bring Christmas Bazaars towards the holidays. Here, shoppers will have a rare glimpse of Filipino craftsmanship as the malls will showcase a diverse range of export quality, artisan products and services from micro, small, and medium enterprises (MSMEs) and local sellers in the province.
