Mekeni Food Corporation is no stranger to the negative effects of the COVID-19 pandemic. But the food manufacturing brand was able to turn these challenges into opportunities to uplift communities and innovate their services.
Looking back: Embracing the new normal in business
At the onset of the pandemic, changes in the supply chain and consumer behavior have knocked many companies off balance. Mekeni, however, was able to navigate through the challenges and make these difficulties into a meaningful change that benefited everyone in and beyond their circle.
“Wading through uncharted waters over the past few months have been extremely difficult, but we have remained steadfast and resilient because of our people and communities that we serve. We have established programs and implemented agile operations to keep the business afloat while we prioritize our people’s welfare in the face of the crisis,” said Mekeni President Prudencio Garcia.
Last 2020, Mekeni has become one of the beacons of hope. The company came up with several long-term solutions to augment the livelihood of those who have been displaced and crippled by the economic crisis brought by the pandemic. Among these programs include the Mekeni Home2Home Delivery, reseller programs for distributors and employees, and the Bayani product line.
“We wanted to ensure that our customers will have access to quality food from the safety of their homes, so we launched our online delivery service. Also, we ought to find viable ways for our aspiring micropreneurs to continue earning their livelihood that’s why we strengthened our reseller program and diversified our product lines to cater to them,” said Garcia.
Mekeni is among the first companies that made delivery of frozen processed goods possible. The reseller program, on the other hand, is a manifestation of the company’s commitment to empowering its communities. Mekeni was able to embrace the new normal in business by enabling micropreneurs, which eventually helped revive the country’s MSMEs.
Leave no one behind: Helping Filipinos get through the pandemic
Apart from keeping the business afloat, Mekeni has always been keen on extending help to its communities may it be through donation drives or outreach activities.
The company has continued to deliver donations to select beneficiaries through various non-government organizations (NGOs) since mid-March when the enhanced community quarantine in Luzon was implemented. Mekeni has donated to several organizations all over Luzon. They’ve assisted frontliners in Jose B. Lingad Memorial Regional Hospital, St. Luke’s Medical Center (SLMC) Quezon City, Saint St. Luke’s Medical Center BGC in Taguig City, and Lugud Balen, a movement initiated by Kapampangan chefs, restaurant owners, and private individuals.
Mekeni also helped non-medical frontliners in Pampanga and has partnered with Caritas Manila and pledged food donations to over 700 families until year-end through its program Mekeni Bayanihan Pack.
Aside from helping their nearby communities during the pandemic, the company extended its efforts to far-flung areas devastated by natural disasters. Mekeni employees have spearheaded donation drives and turned over boxes of essential items to the displaced communities across the country.
Looking forward: The path to recovery continues
Despite the negative impact of the pandemic, Mekeni continues to adopt a bullish attitude in doing business in the new and better normal. Their commitment to innovation allows the company to continue changing the game for the food manufacturing industry amid the COVID-19 pandemic.
Looking forward, Mekeni hopes to continue being every household’s partner in earning money by delivering quality products and services. The company promises to be the steady hands behind every aspiring entrepreneur, guiding and supporting them to fulfill their dreams.
“Our path to recovery is clear: we will continue prioritizing our people and our community’s welfare with malasakit and Bayanihan engraved in our services,” Garcia ended.