The highly anticipated launch of IKYK, a brand that has been in the making for five years, took place at the prestigious Shangri-La EDSA Hotel on February 28, 2025.
The event was attended by media friends, business partners, and dedicated employees, all gathered to celebrate the fruition of Dr. Maja Reyes’ vision. Dr. Maja Reyes, the President and founder of IKYK, shared her heartfelt excitement with the crowd as she reflected on the journey that brought her brand to life.
“This is truly a dream come true,” Dr. Reyes said. “IKYK represents the culmination of rigorous research, countless hours of hard work, and my unwavering belief in this brand. After five years of dedication, seeing it all come together tonight is indescribable.”
A special highlight of the evening was the announcement that actress Kylie Padilla would serve as IKYK’s official brand endorser. Dr. Reyes expressed her deep gratitude and excitement for this collaboration, noting that she had always envisioned Kylie as the perfect representation of the brand.
“Kylie’s advocacy for sustainable products aligns perfectly with the values of IKYK. I always knew she was the one I wanted to represent this brand, and I’m thrilled that she agreed to be our ambassador,” Dr. Reyes shared. “A huge thanks to GMA for making this partnership a reality.” The event was a visual spectacle, with captivating light dancers adding energy and excitement to the atmosphere.
As the crowd eagerly awaited, the unveiling of the IKYK brand was met with cheers and
applause, marking the start of an exciting new chapter for the company. Guests were treated to a dynamic and memorable evening filled with presentations and celebrations,
showcasing the core values of IKYK — sustainability, innovation, and empowerment. The brand’s commitment to these values is central to its mission, and the support of Kylie Padilla further reinforces the brand’s ethos.
With a solid foundation built on these values, Dr. Reyes and her team are poised to take IKYK to new heights. The brand’s tagline, “No Fuss, Fast Skincare,” highlights its promise of delivering effective, hassle-free skincare solutions for today’s busy consumers. As IKYK officially enters the market, the excitement surrounding the brand is palpable.
The event celebrated the successful launch of IKYK and highlighted the dedication, collaboration, and hard work that went into bringing this dream to life.
For more information on IKYK, visit [ikykbeautyph on Facebook and Instagram].
