In a twist that no one saw coming, the infamous Hamburglar has traded his burger-snatching ways for a noble cause: spinal health awareness. Thanks to Scoliosis Philippines going viral on social media, the masked miscreant from McDonald’s has teamed up with Scoliosis Philippines, turning heads and bringing awareness across the nation through a must-watch TikTok campaign. Scolio detection, now made easy.

It all started with Scoliosis Philippines’ wildly successful #StripesFitCheck campaign, which had Filipinos donning their best striped shirts to check for sneaky signs of scoliosis.  Stripes went from classic to iconic: with celebs like Catriona Gray, Carla Abellana, and Inka Magnaye jumping on board, the campaign went from fit check to check-up, with a whopping 46 million social media impressions.

But here’s where things got interesting. Eagle-eyed netizens couldn’t help but notice that the Hamburglar’s iconic outfit bore a striking resemblance to the campaign’s stripes. Before anyone could say “RRROBBLE,” social media was already abuzz, and netizens started tagging McDonald’s Philippines on Catriona Gray’s TikTok account, mentioning the similarities to the striking striped hamburger-loving burgler we all know and love.

McDonald’s Philippines, never one to miss out in joining movements that can help improve the welfare of the local market, seized the moment. They unleashed a TikTok video starring none other than the Hamburglar himself. The notorious burger thief broke character (and probably a few laws) to deliver this cheeky message: “Thank you for tagging me! You like my striped fit, huh? They aren’t just for cool fits—they can also help you spot signs of scoliosis. RRROBBLE! It’s easy! Do the #StripesFitCheck with me!”

This simple effort created a huge impact with the campaign taking an unexpected detour into new territory, opening a whole new audience to the importance of scoliosis awareness.

This collaboration is set to supercharge the #StripesFitCheck campaign, blending Scoliosis Philippines’ medical know-how with McDonald’s willingness to join the trend for health awareness.

Who knew that a notorious burger bandit would end up being a backbone for health awareness?