Sunday, July 21, 2024

CreativeFest brings together ad heavyweights, industry leaders to unlock creativity

CreativeFest brings together ad heavyweights, industry leaders to unlock creativity

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Manila Luzon and other creative heavyweights headline PHL’s largest ad event

 The largest gathering of creative professionals, marketing experts, and thought leaders from a wide variety of fields is coming together once again to celebrate the power of creativity to move the world and drive it forward at CreativeFest, to be held virtually for the second year in a row this November 24 to 26, with “Creativity Unlocked” as the theme.

The media and representatives from allied industries had a sneak peek into the event through a Media and Industry Preview held online last November 9. Details of the event were discussed during the exclusive preview, including the list of speakers and the topics they’ll tackle. The good news is that admission to it will remain free for everyone.

“The [Association of Accredited Advertising Agencies in the Philippines] believes that imagination and inventiveness should be always celebrated in whatever form or scale,” Melvin Mangada, Chairman of the 4As and Chairman and Chief Creative Officer of TBWA\ Santiago Mangada Puno said. “This year’s theme, Creativity Unlocked, is again a call of defiance—creating stories from our dining rooms, living rooms, and bedrooms. And despite cramped spaces, limited movement and physical interaction, we’ve proven that the creative mind knows no boundaries.”

“The theme is actually to celebrate those who have surpassed the challenging times and difficult as it is to cope with the situation, it is even more inspiring that people were able to come up with wonderful work despite the circumstances. Creativity Unlocked is not only our theme but our battle cry to continue to do inspired and fresh work even in the confines of our own homes,” Teeny Gonzales, Seven A.D. CEO and 4As Co-Trustee in-charge of Creative Services furthered.

One of the expected highlights of this year’s CreativeFest is the Keynote Address that will be delivered by one of the most famous drag queens today, a RuPaul’s Drag Race alum and soon to be host of the much-anticipated Filipino Reality Drag competition Drag Den, Manila Luzon. Luzon made a special video appearance during the media preview and she invited her fans and creative professionals to join her for CreativeFest.

“I’m so excited for you to hear my keynote and how drag has helped millions in its relentless pursuit of effective protest and people’s embrace of drag as an art form. For everyone watching, please don’t forget to register for CreativeFest happening on November 24th to November 26th,” Manila Luzon said.

Aside from Manila Luzon, many creative heavyweights are also expected to attend CreativeFest 2021 to deliver inspiring talks and take part in thought-provoking roundtable discussions.

Madonna Badger, Chief Creative Officer and Founder of Badger and Winters will deliver the Day 2 Keynote Address for the CreativeFest. Other expected speakers are Cannes Spokesperson Susie Walker; Dentsu Taiwan Executive Creative Director Alice Chou; Lego Creative Lead and Trese Creator Budjette Tan; OPM Band Ben&Ben; and many others.

“We’re very excited that the full line-up of the CreativeFest, from November 24 to 26 is huge, it’s global, and hopefully it inspires everyone to stay creative and keep creativity unlocked in our blood,” JC Valenzuela, Founder and CEO of Propel Manila and CreativeFest Chairman said.

This year will also see the return of the Kidlat Awards, one of the most prestigious recognitions in Philippine advertising. The Kidlat Awards was not held last year because of the pandemic, and as such this year’s recognition will cover the period between 2019 to 2021. The awards night will be the culminating activity of this year’s CreativeFest and will happen on November 26.

“Kidlat Awards is back!” Russel Molina, Chief Creative Officer of Seven A.D. and Committee Chairman of the Kidlat Awards said. “It signals a new chapter for us in the industry and it gives us renewed energy for the advertising industry.”

Just like last year, CreativeFest 2021 remains free for everyone. The event will also benefit Silid-Aralan, an organization that educates and empowers low-performing learners, and is committed to creating a better and more sustainable nation.

This year’s CreativeFest is brought to us by Bench, JTI, and Ginebra, in partnership with Cignal, TV5, One Sports, Provill, Google Creative Works, Grupo Agatep, Adobo Magazine, Hit Productions, and Plan B.

To register for the event for free, please visit this link

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