7 May 2026, Makati City – Cosmobeaute Philippines, the country’s Premier B2B Beauty Trade Show is set to host its second edition on 17 – 19 June 2026 at the World Trade Center Metro Manila, in Pasay City, Philippines, with a central theme on Celebrating Beauty from Every Perspective: Inspire Innovation, Embrace Diversity and Shape Excellence, which will underscore the event’s commitment to fostering innovation, inclusivity, and excellence in the fast evolving beauty industry in the country.
Following the success of its first edition last year with more than 6,000 attendees in record, Cosmobeaute Philippines remains steadfast as a strong and comprehensive event platform where business leaders, industry key players, business owners and starting entrepreneurs, and beauty enthusiasts gather not just for exhibition but also for networking and learning.
The Philippines’ Growing Beauty Industry: Opportunities, Challenges, and Future Outlook
In recent years, numerous cosmetics and personal care local brands have emerged and continued to grow, giving the market more beauty products and services to choose from and are tailored to diverse preferences. And with the rise of digitalization alongside, consumers now have easier access to these products and services. According to IMARC Group’s recent report, the beauty and personal care market size has reached $6.7 billion in 2025. And it is expected to grow to $ 11.1 billion in 2034, showing a projected compound annual growth (CAGR) of 5.7% from 2026 to 2034 driven by the growing demand for e-commerce and the influence of social media to the consumers’ behavior, according to market research from Statista.
E-commerce platforms such as Lazada and Shopee remain on top of the online shopping platforms, and with the emergence of TikTok Shop, it has opened many brands with new opportunities to target and connect with their market. The continued demand for beauty-related products and services, this poise opportunities for entrepreneurs and business owners who wish to establish their own brands and even strengthen existing businesses. Other sectors such as salons, spas and beauty clinics are on the rise as well driven by the heightened self-care and awareness and prioritizing personal grooming and wellbeing. While the beauty industry is thriving, it may also face difficulties such as market saturation, regulatory compliance, and even meeting evolving consumer behavior and expectations.
This is where Cosmobeaute Philippines plays a pivotal role in addressing these challenges by bringing together the industry experts, thought leaders, and innovators to exchange ideas, identify market trends, provide solutions and other best practices that would help the industry face challenges and grow even more.
“This year, the event is not just bigger, but it is also more focused on addressing the evolving needs of the beauty and wellness industry in the Philippines. Cosmobeaute Philippines has everything that every business needs from showcasing innovative products to creating more meaningful connections. They don’t need to travel overseas and see other international beauty shows because Cosmobeaute Philippines is bringing the platform here,” said Ms. Rungphech Chitanuwat, Country General Manager of Informa Markets, organiser of Cosmobeaute Philippines.
Innovation, Inclusivity, and Excellence at Cosmobeaute Philippines
This year’s event theme reflects a forward-thinking and inclusive approach to the beauty, personal care, and wellness industries in the Philippines. As these industries continue to evolve rapidly, they inspire and drive greater innovation in product formulation and the development of cutting-edge technologies. Many brands are now shifting towards more sustainable practices and creating inclusive products that cater to a broader market. With these industries projected to grow and market demand increasing, brands have become more cautious and committed to delivering high-quality products, exceptional services, and outstanding customer experiences to remain competitive.
Cosmobeaute Philippines is a B2B trade show that showcases advancements in the beauty market, enabling businesses to stay competitive in the Philippine market and meet consumer expectations. The event also emphasizes the importance of diversity and the country’s multicultural market, which aligns with the growing demand for personalized beauty products and solutions. The event connects manufacturers and trade buyers, fostering the exchange of knowledge and best practices while encouraging the pursuit of excellence in their businesses.
“The theme this year describes what Cosmobeaute Philippines truly stands for because this is not your typical exhibition, but this is more of celebrating the true meaning of beauty, inspiring innovation, and setting new standards of excellence in the industry,” Ms. Chitanuwat added.
In this edition, Cosmobeaute Philippines continues to collaborate with relevant government agencies and industry partners to ensure the best event experience for its stakeholders. The event is once again a proud partner of the Department of Trade and Industry (DTI), which plays an invaluable role in supporting local businesses, particularly in boosting the beauty and wellness sectors in the country.
This partnership highlights Filipino talent and entrepreneurship, helping them establish a strong position in the globally competitive beauty market. Furthermore, the event is expected to draw increased participation from MSMEs, particularly through the DTI Pavilion, which will feature about 40 exhibitors. This opportunity enables MSMEs to gain visibility, build connections, and establish their presence in the competitive beauty and wellness market.
Cosmobeaute Philippines has also served as a stepping stone for the agency to showcase the best of Filipino products on the international stage, most notably at Cosmoprof Asia in Hong Kong last year. During the event, DTI highlighted businesses that produce cosmetics using coconut products as key ingredients, securing USD 1.0 million in business leads. This achievement is a strong testament to the network-building efforts fostered through the Cosmobeaute brand.
Cosmobeaute Philippines promises to bring back an exciting and relevant lineup of activities during the exhibition, including crowd favorites such as the Bridal Makeup Competition, the Hair and Makeup Competition featuring the theme Pearl of the Orient Seas by the Unified Makeup Artists of the Philippines (UMAP), and the Beautelympics by the Professional Aestheticians Association of the Philippines (PAAP). The event will also feature seminars and workshops, including Makeup Box for short makeup workshops, CCIP Connect for exclusive consultations and Minamata Conference with the Chamber of Cosmetics Industry of the Philippines, Inc., Formula Care by the Philippine Society for Cosmetics Science, and industry seminars covering a variety of topics such as market trends, consumer preferences, sustainability, and more.
Powered by Cosmoprof Asia, Cosmobeaute Philippines expects to host more than 250 local and international exhibitors and welcome approximately 8,000 trade buyers, from about 20 visiting countries during the event in June. Admission is free for those who register on or before June 1, while a corresponding registration fee applies during the event dates (PHP 300 for a 1-day pass and PHP500 for a 3-day pass). For more information and to register, visit www.cosmobeautephilippines.com or https://ers-ph.informa-info.
