We love the outdoors so much we decided to bring it indoors. Columbia Sportswear, the brand that elevates your adventure to new levels with its Tested Tough gear, is launching its flagship store in SM Mall of Asia with an all-new epic retail environment.
The flagship Columbia SM MOA will be opening the doors of its renovated store on October 18 at the 2nd level, North Wing, Entertainment Mall. The new Columbia store has drawn inspiration from its home in the historic Timberland Lodge, a National Landmark that attracts more than 2 million visitors a year. Visitors primarily appreciate the seamless transition of the outdoor playground and the flawlessly executed rustic interior of the Lodge. With that said, the new store is a masterpiece in brand storytelling that Columbia has been known for from the start.
Outdoor goodness meets cutting-edge retail design
The new Cascade Retail Environment store concept incorporates evergreen photography, prop libraries, and highly customized fixtures to the store as evidenced by the elaborate fitting rooms and the dramatic and well-thought out amphitheatre. Every detail has been meticulously planned and implemented for one purpose— to deliver a superior brand environment dedicated to enhance the retail experience of customers.
The redesigned store comes on the heels of Columbia Sportswear’s 80th anniversary. 80 years of trying stuff and making already-perfect gear, Columbia continues to push the boundaries of outdoor wear innovation with industry leading technologies like the Omni-Tech, Omni-Heat, and Omni-Grip technology to name a few. To commemorate this milestone, Columbia is bringing retro back with the limited-edition Bugaboo 80th Anniversary Interchange Jacket.
80 years of outdoor wear innovation
When the Bugaboo first came out, it blew everyone’s minds with the 3-in-1 jacket concept—wear the fleece liner when it’s cold, the waterproof shell when it’s wet, or wear them together when it’s wet AND cold. Now the revamped Bugaboo Interchange jacket features Columbia’s proprietary Omni-Heat thermal reflective liner and Omni-Tech waterproof/breathable, critically seam-sealed weather protection feature, making it even warmer and drier than the 80s edition.
The jacket is also embellished with a special 80th Anniversary embroidery, quotes from Columbia chairman Gert Boyle, and a Bugaboo 1986 history patch. All of these elements serve as reminders of the brand’s commitment from the very beginning—to build gear that will help you stay outside longer.
They said winter was coming. Yet we never felt it with gear that was made to keep us warm and dry in the most miserable of weathers. Find out more about Columbia’s tested tough gear by dropping by at the Columbia Cascade Retail Environment store in SM MOA today.
Keep warm, dry, cool & protected. Stay out longer and have more fun!
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ABOUT COLUMBIA
Welcome to Columbia’s Greater Outdoors, where we strive to make the outdoors fun for everyone. From the mountain peak to the neighborhood park, from the glacier to the garden, and from the Tour de France to training wheels, Columbia helps you enjoy your outdoor adventure anywhere you like to play.
Columbia Sportswear has been in the business of developing outdoor gear, equipment and apparel for more than 70 years. This is a brand that enjoys the outdoors as much as their customers, which means they know what the customers need. Being cold and wet is no fun. Blue eyes may be sexy, but blue lips aren’t. And, while a sunny day is excellent, sunburn sucks. That’s why Columbia Sportswear makes high-quality performance products that keep you comfortable and protected, no matter where your excursions take you.
ABOUT PRIMER GROUP OF COMPANIES
Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experiences, and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape offering green solutions, with companies in full-scale printing, air-conditioning, building efficiency and energy management system, and digital and creative graphic design services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with around 450 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia, Europe, Middle East and Africa.
For more information, please visit www.primergrp.com .
To connect with the Primer Group via Facebook, visit www.facebook.com/PrimerGroup, via Instagram, visit https://www.instagram.com/primergroup and via Twitter, visit https://twitter.com/primergroup �
