The Ascott Limited (Ascott), a globally renowned lodging owner-operator, is proud to announce its significant expansion plans for 2023, which will include the opening of eight new properties, along with several elevated brand experiences and a strong focus on sustainability. This growth reflects Ascott’s commitment to offering world-class hospitality experiences to its guests.
Philip Barnes, the Country General Manager of The Ascott Limited Philippines, expressed his enthusiasm about the company’s expansion. “We are thrilled to announce the unprecedented growth of The Ascott Limited Philippines, which is a testament to our commitment to providing guests with exceptional hospitality experiences across all our brands,” he said. “Our expansion is fueled by our desire to deliver top-notch service to our guests while also advocating for the environment. We are excited to continue expanding across the Philippines and offering guests a range of world-class properties to choose from.”
In addition, The Ascott Limited is excited to introduce its new brand, lyf (“live your freedom”), along with the launch of its official social media pages. To stay updated on the latest news and promotions, guests can follow @lyfmalatemanila on Instagram and Facebook, and like lyf Philippines on TikTok.
Pre-Opening Properties
With a growing portfolio across the Philippines, the new addition to the operating roster of properties will allow guests to experience the country’s diverse landscape and vibrant culture while enjoying the brands’ signature hospitality.
- lyf Malate Manila: As the first lyf property in the Philippines, lyf Malate Manila is the ideal choice for millennial-minded travelers looking to explore the culturally and historically rich area. Nearby famous landmarks such as Rizal Park, Lucky China Town, Quiapo Church, and the National Museum are easily accessible. The 201-apartment co-living property is perfect for travelers looking for a place to socialize, work, and be creative during their stay.
- The Suites at Torre Lorenzo Malate: The property’s well-designed residences are supplemented with top-notch amenities ideal for a fast-paced lifestyle. The Suites at Torre Lorenzo Malate is also within walking distance of top universities, hospitals, retail centers, and well-known tourist destinations.
- Citadines Benavidez Makati: In the heart of the lifestyle district of Legaspi Village lies Citadines Benavidez Makati, a new and vibrant serviced residence. Designed for young business executives or couples on holiday exploring the city, it boasts the best of both worlds—a prime location in the Makati Central Business District and a relaxing haven in the quieter side of town. The area is also known for its myriad of lifestyle options including dining, entertainment, cultural and fitness and wellness establishments.
- lyf Cebu City: Located within the same complex as Citadines Cebu City, the property features 233 well-designed apartments that cater to the needs of millennials and young professionals. With its modern facilities and vibrant social spaces, lyf Cebu City aims to foster a community-driven lifestyle that promotes social interaction, collaboration, and personal growth among its residents.
- Citadines Bacolod City: Citadines Bacolod City is a serviced residence with 200 spacious apartments with modern amenities and furnishings, providing guests with a comfortable and stylish living space. Situated in the heart of Bacolod, the property features three food and beverage outlets – a lobby café, an all-day dining restaurant, and a bar that offers international and all-time favorite local cuisines. Complementing the accommodation and leisure facilities are versatile function halls and a ballroom that can fit a maximum of 800 attendees for corporate events, business meetings, and social gatherings. Citadines Bacolod City is the best choice for travelers wanting to explore, enjoy and experience the heritage, culture, and warmth that is uniquely Bacolod. Citadines brings you to the city and the city to you.
- Somerset Valero Makati: Salcedo Village is a popular upscale neighborhood in Makati that’s known for its sense of community, as well as its well-maintained parks and green spaces. For a convenient and relaxing stay, the 182-unit Somerset Valero Makati is your best choice. The building also comes with a retail floor for your additional needs.
- Citadines Roces Quezon City: Known to be Metro Manila’s biggest city, Quezon City offers a wealth of interesting sights, thrilling activities, and mouthwatering cuisine. Citadines Roces Quezon City serves as a relaxing haven in the center of it all. Guests can venture to the nearby South Triangle, which boasts popular retail and dining concepts and enjoy proximity to shopping malls. The serviced residence offers a range of studio, one-bedroom, and two-bedroom apartments.
- Somerset Gorordo Cebu: The serviced residence boasts of 157 fully furnished apartments, ranging from studios to two-bedroom units, designed to cater to the needs of both short and long-term guests. With its strategic location and modern facilities, Somerset Gorordo Cebu promises a comfortable and convenient stay, complemented by its impeccable service and hospitality.
Ascott C.A.R.E.S Launch
Furthermore, Ascott is committed to promoting sustainability and reducing its environmental impact. Ascott Makati, its flagship property located in the central business district, has been awarded the EDGE (Excellence in Design for Greater Efficiencies) certification, which recognizes buildings that incorporate environmentally friendly and energy-efficient mechanisms in its operations. The property’s design and construction were assessed using EDGE software, which evaluates the building’s energy and water usage, materials used, and waste management practices. This certification is a testament to Ascott’s dedication to sustainability and its efforts to promote environmentally responsible practices in the hospitality industry.
To further support its sustainability efforts, Ascott has introduced Ascott CARES, a sustainability framework that aligns its growth strategy with ESG considerations and GSTC Criteria. The framework is centered around five pillars that represent the acronym CARES – Community, Alliance, Respect, Environment, and Supply Chain. These pillars guide the company’s initiatives aimed at reducing its environmental impact and promoting sustainable practices across the organization.
The new’Initiatives include the installation of energy-efficient lighting, water-saving devices, and waste management programs across its properties. Ascott also plans to introduce sustainable food options in its restaurants and reduce single-use plastics in all its properties by 2025. The company’s Sustainability Council expressed excitement about the positive impact these initiatives will have on its operations and the environment.
Ascott’s commitment to sustainability and its efforts to promote environmentally responsible practices demonstrate its dedication to providing guests with unforgettable experiences while championing the planet’s welfare.
Oakwood Integration and Growth
We are pleased to announce that the Oakwood brand will be returning to Manila as part of Ascott’s diverse portfolio of global brands. Ascott has started integrating the newly acquired Oakwood brand, which will focus on the rising demographic of ‘bleisure’ guests through its brand pillars of comfort, craft of hospitality, and connections.
The refreshed Oakwood brand will feature purpose-designed workspaces to support business needs, curated dining programs providing convenience for home-cooked meals within the apartment, signature community engagement initiatives, and programs to develop associates in the craft of hospitality. As a part of The Ascott Limited Philippines, we are dedicated to providing unparalleled hospitality experiences through our expanding portfolio, sustainable initiatives, and refreshing brand identity.
Our company’s continued growth, focus on sustainability, and commitment to personalized service make us the go-to choice for travelers seeking unforgettable experiences. We look forward to welcoming guests to the new Oakwood Manila, where they can enjoy our signature brand experience, designed with their comfort and convenience in mind.
