With the Philippines being both the social media and selfie capital of the world; coupled with the country’s economy becoming more heavily reliant on customer-facing, service-led businesses – Filipinas today have come to recognize the personal and professional advantages of looking their best, and feeling their best all the time. In light of this reality, a great number of Filipinas have made a personal decision to use skin whitening products to help them achieve their beauty goals.
But achieving this skin care goals often comes at a high price. While some women have come to accept the inconveniences attached with the goal of achieving fair skin (for e.g. high costs, skin dryness, and harshness), Silka, the brand at the forefront of producing affordable and effective beauty products, believes that this should not be the case.
The new and improved Silka Green Papaya with VitaRich Actives have been further enhanced with green papaya enzymes that treat dead skin cells; and vitamin E with antioxidant properties that help condition the skin. These formulation changes help Filipinas experience puting walang hapdi, in as early as just 7 days — proving that accomplishing fair skin can be fast and convenient without the dryness and stinging associated with other whitening product brands.
In a celebration held in Las Casas Filipinas de Acuzar Quezon City, Silka Green Papaya endorser Angelica Panganiban was introduced to media and special guests, coinciding with the launch of Silka’s White Weeksary campaign.
During the program, it was revealed that Angelica is a firm believer of Silka’s mission to help women achieve their skin goals and recognizes that Silka is a trusted brand because of their quality products that help women feel and be their best.
“Angelica Panganiban has gone through a lot of ups and downs throughout her life and career. Because of her experiences, she knows when to take time for herself and avoid issues that can affect her” said Jane Co, Silka’s Marketing Head. “As a Silka lady, Angelica embodies tunay na alaga, and chooses those that will not hurt her. Beautiful and smart, she is an inspiring example for Filipinas” Co added.
Experience puting walang hapdi in as early as 7 days and celebrate a White Weeksary with Silka Green Papaya soap to look and be your best all the time.