Francesca Taruc, the Pampanga beauty who bagged the inaugural Binibini Araneta City special award, is focusing her sight on exciting projects and activities this year at the City of Firsts.

Almost a month after the Binibining Pilipinas 2021 Grand Coronation Night last July 11, Taruc is grateful and excited to start an amazing journey as the new face of Araneta City. She will be part of different campaigns, promotions, and events at Quezon City’s pioneer commercial mixed-use development for one year.

She will also be working with Araneta City’s social development arm, J. Amado Araneta Foundation (JAAF), on her advocacy to promote mental health awareness.

“Thank you for this opportunity! I am so blessed and honored to be your first ever Binibini Araneta City. It’s now time to focus on new opportunities and welcome new beginnings,” Taruc said.

The award went to the Cabalen delegate after she bested her fellow candidates in garnering the most number of combined shares and likes for photos posted on the Araneta City social media pages.

(See Taruc’s FB photo at: https://www.facebook.com/AranetaCity/photos/a.10158655199929032/10158655192304032)

During the pageant finale held at the Smart Araneta Coliseum, Taruc was given a sash on stage by renowned chef Margarita Araneta Forés and Araneta City Assistant Vice President for Marketing Marjorie Go. She also received a year-long endorsement contract worth P500,000 from the City of Firsts.

An early favorite and contender in the pageant, the model and pageant veteran from Angeles City finished at the Top 13 of Binibining Pilipinas 2021.

“We are thrilled to have Francesca as part of the Araneta City family. The City of Firsts is giving this award for the first time in Binibining Pilipinas history, and we are fortunate to have someone like her who is full of energy and charm. Our team can’t wait to start working with this lovely Binibini,” Go said.

Catch Francesca Taruc, Binibining Araneta City 2021, as she banners in upcoming projects and activities of the City of Firsts! ###

To know more about the latest promos, activities, and happenings at Araneta City, visit the official website and official blog site of the City of Firsts. You may also like and follow them on Facebook, Instagram, Twitter, and TikTok.