Mornings at SM got a refreshing upgrade as Morning Beats & Brews turned the simple ritual of coffee into a vibrant lifestyle experience. Blending curated DJ sets with the comfort of a good brew, the event brought an upbeat yet relaxed rhythm to early mall hours, inviting shoppers to start their day with better energy and brighter mood.

With DJs setting the tone, music flowed seamlessly alongside the hum of morning activity. DJ Chocolate Kid energized SM City Grand Central with feel-good grooves, while DJ Charls brought a smooth, upbeat tempo to SM City Valenzuela. Over at SM Center Sangandaan, DJ SP spun vibrant tracks that transformed the morning atmosphere into something refreshingly celebratory. The music flowed seamlessly through café-lined spaces, creating a relaxed yet upbeat mood that encouraged people to linger, sip, and enjoy the moment.

Following the buzz generated by Morning Beats & Brews, SM also rolled out the Sip & Win Promo, adding excitement to every coffee run. Shoppers earn one e-raffle entry for every ₱500 spent at participating tenants, with a chance to win a Suzuki S-Presso GL MT. Running until April 10, the promo celebrates café culture and proves that even the simplest morning rituals can come with rewarding surprises. The promo also adds an exciting incentive to every coffee run at SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan.