TikTok Shop and SM Supermalls launch “She Leads: Fun Beyond Shopping,” a first-of-its-kind TikTok Shop mall pop-up in the Philippines, happening from November 15 to 17, 2024 at the SM Mall of Asia Main Atrium. The pop-up aims to recognize and empower female-owned and led businesses in the Philippines, particularly those who have found success both offline and on TikTok Shop.
A Celebration of Women in Business
As women continue to reshape the entrepreneurial landscape, the impact of female-led businesses is more evident than ever, spanning diverse sectors such as beauty, fashion, tech, and gaming. These entrepreneurs are not just participants in the economy; they are driving innovation and setting new standards for success.
From small start-ups to large-scale enterprises, the rise of women in business represents a powerful shift in the market, showcasing their resilience, creativity, and leadership. Women entrepreneurs are not only creating jobs and generating revenue; they are also inspiring others to pursue their dreams and contribute to their communities.
“At TikTok Shop, we believe that every female entrepreneur has a unique story that deserves to be amplified. Our partnership with SM Supermalls for ‘She Leads: Fun Beyond Shopping’ is a celebration of these stories and a commitment to empowering women in business, whether they’re owners of physical retail stores or present in the digital space. We’re excited to inspire a new generation of female leaders to turn their passions into successful ventures,” said Niks Fojas, Partner Solutions Lead, TikTok Shop Philippines.
Below are some of the notable success stories highlighting the impact of TikTok Shop on women-led businesses.
(from left to right) Rosenda Casaje, CEO of Gorgeous Glow Philippines; Rei Germar, CEO of Tapies; and Ashley Yap, CEO of Sip2Glow
Rosenda Casaje, Gorgeous Glow Philippines: A visionary brand owner and CEO of Gorgeous Glow Philippines, Rosenda uses her brand to inspire Filipinos to look and feel their best. Through her self-made e-commerce venture, she has established a thriving beauty and wellness empire.
Rei Germar, Tapies: The dynamic CEO of Tapies, top content creator Rei Germar ventured into a business that’s fast becoming a staple for every Filipina. She founded Tapies, which sells any woman’s best friend, nipple covers, providing comfort and confidence to all Filipinas.
Ashley Yap, Sip2Glow: Top lifestyle vlogger Ashley Sandrine Yap is a top-performing e-commerce affiliate turned CEO, now she’s taking a bold step beyond the digital sphere by launching her own business venture, Sip2Glow – the Philippines’ first ready-to-sip collagen drink made with Korean Collagen Tripeptide, building a beauty brand, one sip at a time.
Catch them live at She Leads: Fun Beyond Shopping in the She Leads Segment where they will personally share their success stories and have a special meet and greet session.
The Convergence of Offline and Online Shopping
The partnership with SM Supermalls celebrates the dynamic Philippine shopping scene and the possibilities that come with integrating offline shopping and online commerce.
“Our partnership with TikTok Shop represents an innovative step forward in the retail industry. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we’re creating a unique and engaging shopping experience for our customers. This collaboration is a reflection of our commitment to providing our customers with the best and most affordable deals, the convenience of online shopping, and the electrifying atmosphere of an SM mall,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls.
“She Leads: Fun Beyond Shopping” will be held from November 15 to 17, 2024 at the SM Mall of Asia Main Atrium and will feature a series of exciting activities designed to inspire, educate, and connect women entrepreneurs. Highlights include:
- Creator Spotlights: Top female CEO-creators will participate in panel discussions, sharing insights on successfully launching businesses on TikTok Shop;
- Seller Booths: Attendees can explore products from women-led businesses;
- Live Streaming Sessions: Participants will witness how brands set up their online live selling productions;
- Interactive Activities: Mini-games, special raffle sessions, and exclusive meet-and-greet opportunities with top female creators;
- Shop from SM or Shop from TikTok Shop: Exciting deals from both SM Supermalls and TikTok Shop.
