Manila, Philippines – July 2, 2025 – The 38th Annual Corporate Giveaways Buyers’ Show officially opens today at the SMX Convention Center Manila, reaffirming its standing as the country’s longest-running trade event for business gifts, premiums, promotional items, and office solutions.
Running until July 4, this year’s show brings together over 100 booths from both veteran suppliers and emerging names in the corporate gifting industry. Attendees can expect to explore an impressive variety of customizable merchandise—from sleek desk accessories and innovative tech gadgets to eco-conscious giveaways and premium executive gifts for top-tier clients.
“Gone are the days when company giveaways were limited to the Christmas gift-giving season. Businesses now require year-round gift items such as event souvenirs, customer rewards, employee incentives, promotional tokens, and brand merchandise,” shares Raquel Romero, President of World Expos & Concepts Inc., the show’s organizer.
“This annual expo is truly a one-stop destination for organizations of every size to discover creative solutions tailored to their unique gifting needs,” she added.
A Legacy of Trusted Sourcing
Now on its 38th edition, the Corporate Giveaways Buyers’ Show has become a mainstay in the Philippine business calendar, trusted by procurement officers, marketing managers, HR professionals, and entrepreneurs alike. First launched with just 12 booths, the show has grown into an industry-defining platform where sourcing meets strategy.
In 2024, the global promotional products industry was valued at over $26 billion, with the Asia-Pacific region—including the Philippines—accounting for nearly $6 billion of that total. As businesses look for more meaningful ways to connect with clients, staff, and stakeholders, the demand for branded, useful, and lasting giveaways continues to grow.
The event caters to the rising need for year-round brand touchpoints, as companies seek items that go beyond tradition—think onboarding kits, loyalty tokens, trade event souvenirs, and high-impact promotional merchandise.
Who Should Attend
Ideal for marketing teams, procurement specialists, HR officers, event planners, and business owners, the show serves as a strategic sourcing venue—making it easy to compare options, assess quality firsthand, and speak directly with trusted suppliers. Whether you’re outfitting a major product launch or curating executive giveaways for clients, the show offers the convenience and credibility of dealing with established industry players under one roof.
Event Details
The Corporate Giveaways Buyers’ Show 2025 runs from July 2 to 4, from 10:00 AM to 7:00 PM at the SMX Convention Center Manila. Admission is free of charge.
Walk-ins are welcome, and registration can also be done in advance at www.corporategiveawaysbuyershow.com.
For more information or media inquiries,
Majivel Maullon
09152057446
majivel@isharkmarketing.com
