“Memeh Vice” AKA. Vice Ganda is the new endorser of Saridon triple Action.
To say that the past year has been difficult for Filipinos and the rest of the world would be a huge understatement. In the Philippines, the COVID-19 pandemic has crippled the economy and left many Filipinos jobless and struggling to get back on their feet. With our frontliners and essential personnel putting their lives on the line daily, the struggle to make ends meet has been a daunting one.
Needless to say, these trying times have tested the resolve of Filipinos to weather any storm and face whatever trials come their way. Even as they have made efforts to achieve a semblance of normalcy, it has been anything but easy. The long hours of physically tiring activities to work and cope with financial concerns have led some citizens to suffer from headaches and other illnesses also brought on by stress and worrying about the coronavirus.
To deal with unexpected headaches, you need something you can trust. Try Paracetamol + Propyphenazone + Caffeine (Saridon Triple Action). Its caffeine content, when combined with other analgesics like Paracetamol and Propyphenazone, makes it work in as fast as 15 minutes and provide better pain relief vs. 500mg plain Paracetamol.
Paracetamol + Propyphenazone + Caffeine (Saridon Triple Action) associate marketing manager Toby Manlapat shares, “This pandemic has been a challenge to all of us who need to relieve headaches fast in order to get back to one’s normal disposition.”
Paracetamol + Propyphenazone + Caffeine (Saridon Triple Action) is manufactured by Bayer, a trusted name in pharmaceuticals and consumer health for over 150 years. Paracetamol + Propyphenazone + Caffeine is the generic name of Saridon Triple Action. If symptoms persist, consult your doctor. Available in all leading drugstores nationwide and on major online retailers. If symptoms persist, consult your doctor.
ASC Ref. No. B045P040721SS
Paracetamol + Propyphenazone + Caffeine (Saridon Triple Action) works in as fast as 15 minutes to provide fast and better relief from headache vs. 500mg plain Paracetamol.
Promotional efforts for medications in the Philippines are closely regulated by the Food and Drug Administration (FDA) and the Ad Standards Council (ASC). In line with the
mandate of the ASC and the FDA, we would like to share our brand’s approved
claims.
1. INDICATION
Please see below FDA approved indications for Paracetamol/
Propyphenazone/Caffeine (SARIDON). We strongly recommend retaining the
text below in verbatim for any material or write-up for:
What is Saridon®? (Ano ang Saridon?)
“Saridon is an analgesic or pain killer indicated for
1. Relief of mild to severe headaches,
2. Relief of pains such as headache, toothache, menstrual discomfort, postoperative and rheumatic pain
3. Relief of pain and fever associated with colds and flu.”
“Ang Saridon ay isang pain killer:
1. Para guminhawa ang sakit ng ulo.
2. Lunas sa sakit ng ulo, sakit ng ngipin, menstrual cramps, sakit pagkatapos
maoperahan, at rayuma,
3. Para guminhawa agad ang sakit ng katawan at lagnat mula sa sipon at
trangkaso.”
2. CLAIMS
SARIDON ensures that all its claims are supported by data and approved by
both the Philippine FDA and the ASC. Below is the only ASC-approved claims:
Tagalog –
• Saridon, kabog sa bilis for better pain relief! Yan ang bisa ng
caffeine! Works in as fast as 15 minutes vs. Paracetamol
• Saridon, mas kabog ang pain relief and works in as fast as 15
minutes vs. Paracetamol
English –
• Saridon is fast and provides better pain relief! That’s the effect of
caffeine! Works in as fast as 15 minutes vs. Paracetamol
• Saridon provides better pain relief and works in as fast as 15 minutes
vs. Paracetamol
RESTRICTED
References:
• Boitel et al, Study on the onset of action of
propyphenazone/Paracetamol/Caffeine combination in pain
• Laska et.al, Caffeine as an analgesic adjuvant
3. TESTIMONIALS
In crafting testimonies, it would be best to clearly delineate between personal
experience-based reviews and actual product or service performance claims,
which should be supported by data.
Please see ASC mandate below, for your reference:
“Testimonials based solely on subjective judgment are allowed provided that
they are not presented as statements of fact. When such testimonials include
specific claims regarding product or service performance, these claims should
be supported with independent evidence on the accuracy of, or consistent with,
the actual product or service performance.”
4. IMAGES
Images (product shots, posters, visuals, taglines) included in this press kit have
been cleared and approved with the relevant governing bodies. We would like
to advise you to refrain from altering the content as it may invalidate the
approval of the artworks.
5. GENERIC NAMING
If there will be no product shot containing both the Generic and Brand Name,
please include this statement at the end of the article:
Paracetamol/ Propyphenazone/Caffeine is the generic name of Saridon Triple
Action. If symptoms persist, consult your doctor.
